Diriyah Showcases Unique Culture with Saudi Fashion Partnership

• 2 min read

Diriyah Showcases Unique Culture with Saudi Fashion Partnership

Diriyah Company showcased its first fashion partnership with RAMZEN during the inaugural Diriyah Fashion Show in October. Delivering on its commitment to promote local talent and foster creativity across Saudi Arabia, the collaborative venture marked a significant milestone in the evolution of Diriyah.

Inspired by The City of Earth, the Saudi brand created and presented a special collection of exclusive eveningwear for men and women. RAMZEN was conceived by Saudi designer Abdulrahman Al-Romaizan (founder and creative director of RAMZEN) to captivate people who truly appreciate fashion.

The unprecedented partnership between Diriyah Company and RAMZEN builds on a shared commitment to promoting local Saudi talent, fostering innovation and strengthening the position of Saudi Arabia as a global fashion hub.

The collection embodied Diriyah’s rich heritage, redefining contemporary styles and dynamically represented its unique culture, effectively showcasing the area's distinct customs and traditions through its launch.

Feedback following the inaugural fashion show in October highlighted the audience's delight at the combination of modern design and traditional culture.

The Diriyah Fashion Show is the latest example of Diriyah Company as an incubator and promoter of Saudi talent. An annual event, each iteration will feature a partnership, offering local designers and Saudi fashion designers the opportunity to showcase their works and contribute to the Kingdom’s growing fashion industry.

 

Enquiries regarding leasing space across the Diriyah masterplan can be made to [email protected].