We may collect, depending on your use of the site, information about users “Personal Data”. The entity responsible for your Personal Data is Diriyah Gate Company Limited.
Diriyah Gate Company Limited is a limited liability company with registration number 1010648801 incorporated under the laws of the Kingdom Saudi Arabia.
Diriyah Gate Company Limited, our affiliates, and branch offices (also collectively referred to as "we" and "us"), take our data protection and privacy responsibilities seriously.
4. THIRD PARTY WEBSITES
We may also, from time to time, partner with advertising networks and other online advertising providers in order to deliver advertisements on our behalf or on behalf of other non-afﬁliated parties on our websites and across the internet. These advertisements may be presented to you based on products and services the advertising providers think are relevant to your interests. These preferences may be inferred based on information collected about your browsing behavior on our websites and other non-afﬁliated sites and apps across time.
The information posted by you on public areas of Diriyah Gate Company Limited Websites or elsewhere on the internet may be seen and used by anyone including Diriyah Gate Company Limited. Please therefore be cautious before posting such information.
5. WHAT PERSONAL DATA WE COLLECT AND WHEN AND WHY WE USE IT
What is Personal Data
If you choose not to provide us with all or some your Personal Data described below, our ability to provide you with our services and your ability to use the Diriyah Gate Company Limited Websites may be affected.
Purchasing tickets or other Diriyah Gate Company Limited products
Legal basis: Contract Performance, Legitimate Interests (to enable us to operate our business and perform our obligations). Where this includes Sensitive Data, we rely on Explicit Consent.
Customer Support and online services
If you contact us by way of email, live chat, message boards or any other facility made available by Diriyah Gate Company Limited with a query or comment about any of our services or products, we will need to collect information about you (including your contact details) to help us respond to your query or request or provide our services to you. We may do this when you call our customer support center or interact with us through our online support tools. The Personal Data that we will collect from you in order to provide you with our customer support services may include identification data (such as your name, date of birth, gender, nationality etc.), contact details (such as email address and telephone number) and other information.
We may also keep a record of any communications we have with you (including a recording of any calls you make). We do this to help monitor and improve the quality of our customer support services, to make and defend legal claims, and to comply with legal obligations to which we are subject to. If you do not wish to have your calls recorded, please disconnect and contact us as follows: firstname.lastname@example.org.
Legal basis: Contract Performance, Legitimate Interests (to enable us to provide our services and support), Legal Obligations (where applicable).
Creating registered accounts on Diriyah Gate Company Limited Websites
There are a number of sections of the Diriyah Gate Company Limited Websites which we require you to register for in order to be able to make full use of the services available under them.
If you register with us to create a Diriyah Gate Company Limited Websites account, we may process your Personal Data to manage your access to certain parts of Diriyah Gate Company Limited Websites and, if applicable, allow you to make certain purchases (such as tickets and merchandise) or receive certain services.
If you register with us to create a Diriyah Gate Company Limited Websites account, the Personal Data we will collect from you may include identification data (such as your name, age, gender and country of residence), contact details (such as your email address, phone number and address), and may also include professional information about you and your photo. If you choose to register an account with us by using a third party app (such as Facebook or X (formerly known as Twitter)), you will be presented with a dialogue box which will ask your permission to allow Diriyah Gate Company Limited to access your Personal Data from that third party app (e.g. your full name, date of birth, email address and any other information you have made publicly accessible). Please note that any information that is not required will not be retained by Diriyah Gate Company Limited.
If you create an account with us, we may use your Personal Data to verify your identity when using the Diriyah Gate Company Limited Websites. We may also use your contact details to send you transactional and other non-marketing email messages pertaining to your account and provide certain other account maintenance services to facilitate your transactions with Diriyah Gate Company Limited and/or your use of the services we offer on Diriyah Gate Company Limited Websites.
Legal basis: Contract Performance, Legitimate Interests (to enable us to provide and manage your account and perform our obligations), Legal Obligations (where applicable).
To provide you with marketing communications
Subject to your marketing preferences, we may use your Personal Data to market and promote our own and selected business partners’ products and services to you by post, email, SMS, social, media, phone and fax including:
where you would like us to keep you informed about the latest news and developments at Diriyah Gate Company Limited through our newsletter or other means;
to offer you the opportunity to download digital souvenirs following your visit to Diriyah Gate Company Limited (if applicable); and
from time to time we hold events and special promotions to introduce Diriyah Gate Company Limited to interested parties. If you come to one of these events, or take part in a promotion, we may ask for your personal details to help us run the promotion and keep in touch with you about our services and any special offers or competitions that we think may be of interest.
For more information about direct marketing, please see section 8 below.
Legal basis: Consent, unless we can rely on Legitimate Interest (to keep you updated with news in relation to our products and services), or Explicit Consent (if you are resident in the Kingdom of Saudi Arabia).
Participation in Diriyah Gate Company Limited as a volunteer
If you use Diriyah Gate Company Limited Websites to apply to become a volunteer, we will collect and use information about you as necessary to manage the application process and, if successful, your participation in the volunteering program. This may include communicating information with you which we deem to be of relevance to your participation in Diriyah Gate Company Limited. The Personal Data we collect from you may include your name, date of birth, address, nationality, next of kin details, identification information (such as your Saudi or Iqama ID number or any other recognizable identification document), contact details (such as phone number and e-mail address), information about your health (such as whether or not you have a disability and dietary requirements), biometric information, employment and education history and third party data about you, for example, your Twitter, Facebook or other social media profiles.
Legal basis: Contract Performance, Legitimate Interests (to enable us to evaluate your volunteer application). Where this includes Sensitive Data, we rely on Explicit Consent.
Participation in Diriyah Gate Company Limited
If you contact us with a view to becoming a business partner of Diriyah Gate Company Limited or to attend Diriyah Gate Company Limited in a business capacity, we will need to collect information about your business, which may include Personal Data (for example, your contact details) to help us respond to your query or request. We may do this when you call us or interact with us through our online support tools. The information we collect may include for example your name, date of birth, address, email, telephone number, your photograph, passport details, visa details (if applicable), bank account details.
Legal basis: Legitimate Interests (to enable us to evaluate your business partner application).
In connection with legal or regulatory obligations
We may process your Personal Data to prevent fraud, protect DGCL’s business, comply with our regulatory requirements or dialogue with regulators as applicable which may include disclosing your Personal Data to third parties, the court service and/or regulators or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so.
Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
Legal basis: Legal Obligations, Legitimate Interests (to cooperate with law enforcement and regulatory authorities). Where this includes Sensitive Data, we rely on Substantial Public Interest (prevention or detection of crime), Legal Claims, or very rarely where necessary, Explicit Consent.
Sometimes we will require you to provide additional Personal Data. When we do this, we will provide further information about why we are collecting it and how we will use it. Where we provide personalized content, we may ask your permission (and we therefore rely on Consent as our lawful basis) to review third party data about you, for example, your social media information to get to know you better and to provide more effective personalization.
Automatic Collection for the purpose of analytics, research and improvement
developing the design and style of our products and services to make improvements;
carrying out statistical, technical and logistical analysis and strategic development;
carrying out market research;
understanding more about you such as your location and demographic information;
providing you with personalized services, such as recommendations on our websites, apps and in direct marketing and tailored advertising; and
if you purchase a ticket from us, to help you to create personalized pathways through the Diriyah Gate Company Limited site on the basis of your preferences which we will have ascertained from your navigation of Diriyah Gate Company Limited Websites and, once you are on the Diriyah Gate Company Limited site, through location tracking carried out through our mobile application.
Legal basis: Consent unless we can rely on Legitimate Interest (to keep you updated with news in relation to our products and services and to enable us to analyze how you interact with our communications).
To reorganize or make changes to our business
In the event that we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organization, we may need to transfer some or all of your Personal Data to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analyzing any proposed sale or re-organization.
Legal basis: Legitimate Interests (in order to allow us to change our business).
6. LEGAL BASIS FOR USING YOUR PERSONAL DATA
A description of the legal basis used to process Personal Data referred to in section 5 above is set out below:
Contract Performance: where we need to use your Personal Data to perform a contract or take steps to enter into a contract with you;
Legitimate Interests: where we use Personal Data to fulfil our legitimate interests as an organization (or those of any third party) and these outweigh any prejudices to your data protection rights;
Legal Obligations: where we need to use your Personal Data to comply with a relevant legal or regulatory obligation that we have; and
A description of the legal basis used to process Sensitive Data referred to in section 5 above is set out below:
Legal Claims: where we are required to process the Sensitive Data for us to establish, defend, prosecute or make a claim against you, us or a third party;
Substantial Public Interest: the processing is necessary for reasons of substantial public interest, on the basis of applicable law;
7. HOW WE SHARE INFORMATION WITH OTHERS
We work closely with a number of trusted partners with whom we may need to share your Personal Data for the purposes (and in strict accordance with applicable data protection laws) set out at section 5 above, including:
our affiliates and advisors;
banks and payment providers, to authorize and complete payments;
international participants, to help manage access to their pavilions and for analytics purposes, if you sign up for fast pass entry into pavilions;
third parties who help manage our business and deliver services. For example, these may include IT service providers who help manage our IT and back office systems, or third party booking agents; and business partners.
Where permitted to do so, we may share your Personal Data with our partners who may send you marketing and promotional information.
From time to time, we may share information about you with government organizations and agencies, including international organizations, to comply with applicable laws, regulations and rules, and legitimate requests from law enforcement, regulatory and other governmental or international agencies, or when to do so is in our legitimate interests, even if we are not compelled to share that information by applicable law.
8. MORE ABOUT DIRECT MARKETING, PROFILING AND AUTOMATED DECISION MAKING
We are committed to keeping you informed about Diriyah Gate Company Limited and our products and services in line with your personal preferences.
We will usually send this by email but, depending on your preferences, we may contact you in other ways for example by phone, post, SMS, social media and/or other electronic means if that is more appropriate.
Managing your marketing preferences
To protect privacy rights and to ensure you have control over how we manage marketing with you:
where required by applicable data protection law, we will only send you marketing communications if you have provided your consent, including direct marketing communications;
we will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to you;
to stop receiving marketing material from us, you can click the "unsubscribe" link that you will find on any electronic communications which you receive from us, or, for other types of communications, by contacting us as per the details set out at section 17 below; and
you can change the way your browser or device manages cookies, which may be used to deliver online advertising, by following the settings on your browser as explained in the "Cookies" section (section 11) below.
We recommend you routinely review the privacy policies and preference settings that are available to you on any social media platforms.
More about profiling and analytics
In order to assist us in conducting our processing purposes, we may apply profiles to you based on your Personal Data, including the Personal Data you have provided to us; behavioral information (such as pages on our website or app that you have interacted with); demographic data; and Personal Data that we have legitimately obtained from third parties or public sources. Such profiles may be used as part of the processing purposes of enhancing and improving our services, tailoring content to you, personalizing your experience and for our research and development purposes.
9. TRANSFERRING PERSONAL DATA INTERNATIONALLY
We store and process your Personal Data in the Kingdom of Saudi Arabia. Your Personal Data may also be shared with and processed by other entities outside the Kingdom of Saudi Arabia or the country from which your Personal Data was collected.
We only share your Personal Data with entities that provide equivalent protection to your Personal Data as we do or where we are otherwise permitted to do so by applicable law.
We only transfer your Personal Data to jurisdictions that afford the same standard of protection to Personal Data as is provided in the Kingdom of Saudi Arabia or where we are otherwise permitted to do so by applicable law, if, for example, a special circumstance applies (e.g. the transfer is necessary for the performance of a contract with you, the transfer is necessary to comply with certain legal obligations or it is to protect your vital interest) and/or we have implemented certain additional security measures to protect it, including:
ensuring that standard contractual clauses approved by the competent regulatory authority are in place between us and the entity receiving your Personal Data;
ensuring that there are binding corporate rules approved by the competent regulatory authority in place between us and the entity receiving your Personal Data; and/or
ensuring that we have carried out an assessment in respect of the transfer we want to undertake.
In all cases, we implement necessary and appropriate measures to safeguard your Personal Data when we transfer it outside of the Kingdom of Saudi Arabia or to another jurisdiction from where we have collected it and only ever share the minimum amount needed for the transfer.
10. HOW WE PROTECT AND STORE YOUR INFORMATION
How we protect your information
We take all necessary steps required by applicable law to protect your Personal Data, including implementing all appropriate technical, organizational, and administrative security measures. This includes physical, electronic, and administrative procedures that ensure that your Personal Data is safeguarded from loss and misuse as well as unauthorized access, deletion, disclosure, alteration, and destruction.
Where you disclose information to us using our mobile app, please ensure that your device remains safe. We cannot be held responsible for any data misuse arising from unauthorized access to your device.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our websites/mobile apps, you are responsible for keeping this password confidential and for complying with any other security procedures that we notify you of. We ask you not to share a password with anyone.
Storing your Personal Data
In some circumstances we may need to store your Personal Data for longer periods of time, for instance where we are required to do so in accordance with legal, reporting, regulatory, tax, accounting obligations, or in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings. Should you require further information about how we retain your Personal Data you can contact us as per the details set out at section 17 below.
Where your Personal Data is no longer required, we will ensure it is disposed of or anonymized in a safe manner.
Our policy on “cookies”
A cookie is an element of data that a website sends to your browser, which then stores it on your system. Cookies may collect Personal Data about you. Cookies allow us to understand who has seen which pages of a website and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Cookies also allow us to make Diriyah Gate Company Limited Websites more user-friendly by, for example, allowing us to take you to the language site of last use, so that we can give you a better experience when you return to our website.
Cookies will be deployed on your device when you visit Diriyah Gate Company Limited Websites unless you indicate that you do not wish this to happen or if you have turned this feature ‘off’ in your web browser or device settings.
Only the issuer of the cookie concerned may read or modify the information contained therein.
We use the following cookies on the Diriyah Gate Company Limited Websites:
strictly necessary cookies – these cookies enable the Diriyah Gate Company Limited Websites to operate and function;
performance cookies – these cookies provide us with information on how the Diriyah Gate Company Limited Websites are performing, for instance, by showing us how many users have visited the Diriyah Gate Company Limited Websites;
functionality cookies – these cookies allow Diriyah Gate Company Limited Websites to remember your website preferences, for example, the language you have chosen to view the Diriyah Gate Company Limited Websites in; and
advertising cookies – we use advertising cookies for the purposes of providing you with advertisements and promotions.
We will rely on your consent to deploy cookies where required by applicable law.
Cookies deposited by a third party on Diriyah Gate Company Limited Websites
Our websites may contain cookies issued by third parties (e.g. communication agency, audience measurement company, targeted advertising provider, etc.) allowing them, during the validity period of their cookies:
to collect browsing information about browsers browsing our websites; and
to determine the advertising content that may correspond to your interests; and
to send you targeted advertising, in view of your browsing history collected by the third party.
At any time, you can prevent the collection of information about you via these third-party cookies, by clicking on the corresponding links (see section 11.3 below).
[A list of third parties that deploy advertising cookies through our websites is as follows: [●].]
You are always free to decline our cookies if your browser permits, however, if you choose to turn off cookies, you may not have access to many features that optimize your browsing of our Diriyah Gate Company Limited Websites, and some of our services may not function properly. You may at any time delete any cookies set by using the relevant option of your internet browser or by deleting the cookies on your hard drive. The site www.allaboutcookies.org includes instructions for managing cookies on many commonly used internet browsers, or you may consult the vendor documentation for your specific software.
12. YOUR RIGHTS
In order to exercise such rights or to obtain further information, you should contact us using the contact details set out at section 17 below. We will check your entitlement and respond in most cases within a month, or any other time frame required by applicable law.
We will ensure that your Personal Data is accurate. In order to assist us with this, you should notify us of any changes to the Personal Data that you have provided to us by contacting us using the contact details set out at section 17 below.
Where you are located in the EEA or the UK, you may have the following rights (in certain circumstances):
updating Personal Data as per section 12.1 above;
requiring us to delete Personal Data (which we no longer have a lawful basis to use or the purpose for which we originally collected the Personal Data has expired);
being provided with a copy of the Personal Data that you have provided to us;
requesting that we stop using Personal Data (usually where the processing is based on consent);
opting-out of marketing communications a per section 8 above;
requesting that we transmit the Personal Data that we hold about you to a third party electronically;
restricting how Personal Data is used whilst a complaint is being investigated; and
contacting your local data protection regulator if you are not satisfied with our use of your Personal Data or response to the exercise of your rights. A list of the EEA data protection regulators can be found at http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.
For California, United States of America residents:
DGCL has not disclosed and/or sold Personal Data to third parties for a business or commercial purpose in the preceding 12 months. DGCL does not sell the Personal Data of minors under 16 years of age without affirmative authorization. If you wish to change Personal Data that you have provided DGCL, please contact us using the details set out at section 17 below.
You have the right to request that DGCL disclose to you what information it collects, uses, discloses, and sells. You also have the right to request that a business delete any Personal Data about you which the business has collected about you. To submit either of the above requests, you may call us at 92 000 2622. You may also submit via email at email@example.com. You may also submit your request via our web portal at https://www.diriyah.sa. Please note for your protection, any request sent to DGCL to delete your Personal Data will be subject a verification procedure. You have the right to direct DGCL to not sell your information. To exercise this right to opt-out of the sale of Personal Data, please email at firstname.lastname@example.org. DGCL shall not discriminate against you for exercising any of your above rights. You may designate an authorized agent to make a request to exercise your rights on your behalf. For your protection, we reserve the right to deny any request from an agent who does not submit proof that they have been authorized to act on your behalf. DGCL has no actual knowledge that it sells Personal Data of minors under the age of 16.
For residents in the Kingdom of Saudi Arabia, you have the following rights (subject to certain limitations):
to be informed about the processing that affects your Personal Data, including the purpose and legal basis for such processing;
to access your Personal Data in a clear and readable format;
to request the correction, completion or updating of your Personal Data as per section 12.1 above; and
to request the destruction of your Personal Data which DGCL no longer requires and does not need to be retained to comply with our legal obligations.
California’s “Shine the Light” Law. For California, United States of America residents, under California’s “Shine the Light” law, a California, United States of America resident with whom DGCL has an established relationship has the right to request information about DGCL’s disclosure of Personal Data to affiliated companies or third parties for their direct marketing purposes, within the immediately preceding calendar year, subject to certain exceptions. To exercise this right, please contact us by writing to us at [email protected].
13. INFORMATION ABOUT YOUR DEPENDENTS AND RELATED PERSONS
14. COLLECTION OF DATA FROM MINORS
If you are resident in the Kingdom of Saudi Arabia and under the age of 18 or, alternatively, are resident elsewhere and are not yet the relevant age of majority in the jurisdiction in which you reside, we are not permitted to contract with you directly.
We do not knowingly collect or process the Personal Data from individuals who are under the age of 18. If you are under 18, please speak to your parent(s) or legal guardian(s) before using the Diriyah Gate Company Limited Websites or our other services. We will verify that you have obtained your parent’s or legal guardian’s consent before collecting your Personal Data and providing you with our services, where we are required to do so by applicable law.
15. LIMITATION OF LIABILITY
16. ADDITIONAL RIGHTS
17. CONTACT US
We will investigate and will attempt to resolve complaints and disputes and make every reasonable effort to honor your wish to exercise your rights as quickly as possible, in any event, within the timescales provided by applicable data protection laws.
In some countries, you may have a right to lodge a complaint with your local data protection supervisory authority. We ask that you please attempt to resolve any issues with us before referring to your local supervisory authority.