World-class food and beverage offering Bujairi Terrace to open early 2022 in Diriyah, Saudi Arabia’s foremost historic and cultural city
8 November 2021Globally renowned brands Hakkasan, Villa Mamas, Flamingo Room by tashas, Mastro’s, Bruno, Tatel and Café De L’Esplanade confirmed
Four Michelin starred restaurants in the collection
65% of brands new to market
Local Saudi female entrepreneur Deem Albassam to open outposts of popular Somewhere, SUGAR and Grind brands
In a landmark step for the development, Diriyah Gate Development Authority (DGDA) announces its future 15,000 square metre upscale dining destination as part of the transformation of the historic city of Diriyah, located 15-minutes north-west of Riyadh city centre.
Due for completion in early 2022, Bujairi Terrace will be comprised of four Michelin starred restaurants - Bruno, Tatel, Hakkasan and Long Chim - alongside a meticulously curated set of premium cuisines and beverage brands, encompassing every dining need – ranging from pit-stop coffees to leisurely fine-dining experiences, with 18 food and beverage brands brought together to cater for local and international visitors for the first time.
As part of DGDA’s ambitious goal to showcase Diriyah as Saudi Arabia’s foremost historical, cultural and lifestyle destination, the premium dining space will enjoy uninterrupted views of Diriyah’s ‘Jewel of the Kingdom’, the UNESCO World Heritage Site of At-Turaif, which is the site of the First Saudi state and birthplace of the Kingdom.
Jerry Inzerillo, Group CEO, DGDA, stated: “We are so proud to have our development’s first assets opening in early 2022. This demonstrates tangible progress in the implementation of His Royal Highness Mohammed Bin Salman’s Vision 2030, an exciting illustration of the far-reaching and ambitious vision we are honored to be part of with Saudi Arabia’s monumental transformation. As part of our work to create the worlds foremost historial, cultural and lifestyle destination, we look forward to welcoming local, regional and international visitors alike to experience these cuisine highlights in a truly outstanding setting very soon.”
Jonathan Timms, President, Diriyah Development Company said: “Bujairi Terrace is set to become the foremost luxury dining destination in the Kingdom of Saudi Arabia. Nestled in Wadi Hanifah, overlooking the Jewel of the Kingdom, At Turaif, we are excited to welcome 12 world class global brands including four Michelin star restaurants to Diriyah. This bustling, exciting gathering place with set the new standard in visitor experience in Saudi Arabia.”
On completion, the iconic tourism destination of Diriyah is projected to attract more than 7 million visitors annually and the launch of Bujairi Terrace will mark the start of this ambitious goal.
The brand-mix has been meticulously planned, offering various international flagship brands as befits Diriyah’s status and prominence, in addition to Middle Eastern and particularly Saudi cuisine to ensure authenticity and cater to global and local audiences.
World-renowned premium Chinese Hakkasan, French Café de L’Esplanade and the Beverly Hills steak-house favorite Mastro’s will all bring international gravitas to the destination whilst attracting a local and domestic audience who have yet to experience these famous brands in the region.
As the Kingdom takes great strides to support women’s empowerment, celebrated entrepreneur Deem Albassam will bring her renowned brands to Bujari Terrace - Somewhere, a much-loved upmarket restaurant serving authentic Middle Eastern cuisine, SUGAR and stylish coffee-shop GRIND will ensure that local favorites are given prominence and a platform.
Additionally, Natasha Sideris brings her Flamingo Room by tashas, inspired by African glamour showcasing elegantly prepared, simple classics with a modern twist, and Roaya Saleh brings her international brand Villa Mamas, boasting Middle Eastern Fusion cuisine with her signature dishes made of organically sourced, seasonal and local ingredients.
Local Saudi brands such as Sum + Things, the smart-casual family restaurant serving popular international dishes, and TAKYA, the first Saudi fine dining restaurant serving Saudi contemporary cuisine, will also see local names strongly represented.
Award-winning Sum + Things will offer a bespoke combination between a curated retail space and restaurant, aiming to mimic the comfort of home whilst redefining conventional spaces.
The iconic Parisian patisserie, Angelina will provide a chic European atmosphere and its famous hot chocolate to the streets of Diriyah, whilst a more relaxed, American take on coffee shops will be provided by Sarabeth’s. Brunch & Cake, the Barcelona born all day dining restaurant and community hub will cater to those on the lookout for creative food and wholesome ingredients, set amongst a contemporary, ‘bohemian chic’ environment.
Critically acclaimed Long Chim introduces premium Thai to the area, whilst Tatel will bring its much loved glamour across from Miami, Ibiza and Madrid to Diriyah. Bruno’s, the second outpost of the much-loved Chez Bruno’s, which has been part of the French Riviera’s dining scene since 1990, will provide upscale Italian.
Mastro’s, Bruno and Café de L’Esplanade are all brand new names to the wider Middle East region. It’s the first time that Mastro’s will have opened a restaurant outside the USA, and the first time that Bruno and Café de L’Esplanade have restaurants outside of France.
COVA, a historic Pasticceria dating back to 1817 recognized for an opulence that delivers tailored creativity on a plate, Cova makes its foray into the KSA as the epitome of a time capsule of Italian tradition.
A list of the confirmed brands is below, with additional names forthcoming:
World Class Global Brands (all new to KSA)
Angelina, Parisian cuisine
Brunch & Cake, all-day dining
Bruno, Michelin-starred French-Italian cuisine *
Café de L’Esplanade, French cuisine
COVA, Italian cuisine
Flamingo Room by tashas, International cuisine
Hakkasan, Michelin-starred London-based modern Chinese cuisine *
Long Chim, Michelin-starred Thai cuisine *
Mastro’s, steakhouse
Sarabeth’s, American cuisine
Tatel, Michelin-starred Spanish cuisine *
Villa Mamas, Middle Eastern cuisine
*Denotes Michelin starred restaurant
Local Saudi-Owned Brands
GRIND, café dining
Somewhere, all-day dining
SUGAR, desserts
Sum + Things, all-day dining
TAKYA, Saudi contemporary cuisine
On completion, DGDA’s development will feature an array of world-class cultural, entertainment, retail, hospitality, educational, office, and residential areas, including 38 hotels, a diverse collection of museums and cultural institutes, and a bustling retail heart that will complement the newly-revealed Bujairi Terrace.
